Uber x Pixar
Brand Partnership
The brief wrote itself — the protagonist of Inside Out 2 (Riley) was entering her teen years and making room for new emotional passengers inside her head. So to celebrate the release we offered free UberTeen rides to teens looking to see the movie and created an exclusive merch drop for fans available through UberEats.
ZOE KESSLER GROUP CREATIVE DIRECTOR GRACE MARTIN CREATIVE DIRECTOR KATIE GOUGH ART DIRECTOR MATTHEW ECKRICH COPYWRITER
JOHANNES LEONARDO AGENCY
MERCH DROP 👇
MERCH DROP 👇
In conjunction with our film we created an exclusive merch drop for UberEats in the form of an “emotional support” Owala water bottle. Complete with specially designed drink charms and stickers, evoking the different emotion characters from the film.
And look at all these gifs & stills 👀
