Shaking Up Cocktails Since 1864

A global campaign that took modern rituals and turned them into cocktail moments. Add one part Smirnoff, to two parts viral trend —shake well, and pour over ice.

BLAISE CEPIS DIRECTOR DAN DEALY DIRECTOR PHOTOGRAPHY MATTHEW ECKRICH COPYWRITER KATIE GOUGH ART DIRECTOR 72ANDSUNNY NY AGENCY

DRINK STYLING BY @TARAGARNELL

✨🍸✨

DRINK STYLING BY @TARAGARNELL ✨🍸✨

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